Salesforce MKT-101 Quiz 32 Topic 4 Questions 156-160

Question: 1

A marketer at Northern Train Outfitters has been tasked with growing its email subscriber

audience.

Which three best practices should the marketer keep in mind while trying to acquire

new email subscribers?

AAutomatically Opt-in all new customers.

BUse explicit Opt-in for any new web Sign-ups.

CThe customers why they want to receive NTO emails

DSet Expectation on send frequency and scheduled

EAsk for detailed demographic information

Show Answer

Question: 2

Which one in NOT an offline tactic for capture email addresses?

AInbound Sales calls

BAcquiring email for loyalty programs in store

CRequest email during checkout

DSurveys at the counter

EAcquisition associated with a receipt or ticket delivery

Show Answer

Question: 3

Which two subscriber audiences can be created by using Measures in a Data Filter.

Choose 2 Answers

ASubscriber within a 30-miles radius of a zip code

BSubscribers who have submitted spam complaints in the last week

CSubscriber who have opened an email in the past 30 days

DSubscriber who have not clicked in the past three months

Show Answer

Question: 4

Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

ASubscribers who have opened an email in the past 30 days.

BSubscribers within a 30-mile radius of a zip code.

CSubscribers who have submitted spam complaints in the last week.

DSubscribers who have not clicked in the past three months.

Show Answer

Question: 5

If you don't have the option for offline tactics what could you consider? (Select 3)

ARequire email to create an account on website

BRegistration with incentive on website

CDrive online loyalty program registration requiring email address

DPromote content via social media that does not requires email registration to access

Show Answer

Salesforce MKT-101 Quiz:32 Topic:4 Questions:156-160