Salesforce MKT-101 Quiz 28 Topic 3 Questions 136-140

Question: 1

Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.

In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

AInclude a 'Contact Us' link in the footer.

BUse a clear 'From' name that is easily recognized.

CInclude a physical mailing address of the company.

DUse animated emojis in subject lines to draw the eye.

Show Answer

Question: 2

A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing

Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.

What tools should be used to accomplish this?

AJourney Builder Fire Event Entry Source

BAutomation Studio Schedule Starting Source

CAutomation Studio File Drop Starting Source

DJourney Builder Import Activity Entry Source

Show Answer

Question: 3

Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?

Choose 2 answers

APlan for content to be used cross-channel, eliminating duplicates.

BCreate folders for each type of uploaded content.

CImport all content up front, rather than piece by piece.

DOptimize the way content is stored with a naming convention.

Show Answer

Question: 4

What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

AStyle Block

BCode Snippet

CScript Activity

DFree Form Code Block

Show Answer

Question: 5

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's

marketing team wants to see the results of the email campaign. Which two items of information and data about the

performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

AImages showing how the email rendered on different devices

BNumber of clicks from mobile devices

CPerformance data on the Overview tab

DSubscribers who click on a specific link

Show Answer

Salesforce MKT-101 Quiz:28 Topic:3 Questions:136-140