Salesforce MKT-101 Quiz 31 Topic 4 Questions 151-155

Question: 1

Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.

What best practice should NTO employ?

AUse one file type for all images in the email.

BKeep total weight with images at 800KB or lower.

CIncrease DPI and file size for image display.

DRely on image-only emails to engage subscribers

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Question: 2

Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.

Which feature allows NTO to easily target this segment?

ASmart Capture

BPublication List

CList Detective

DFiltered Group

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Question: 3

A marketer wants to send the same email with the same send properties in several automation. Which activity should be

created within Automation studio?

ATriggered send

BTemplate send

CAutomated send

DSend email

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Question: 4

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.

Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?

Choose 2 answers

AEnsure opt-out mechanisms are operational for at least 30 days post-send.

BProcess every individual's unsubscribe request within 14 business days.

CInclude an unsubscribe link in the header or footer of emails.

DAsk the subscriber to log in to the Preference Center to confirm opt-out.

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Question: 5

NTO has a small catalogue of items featured in company emails, the NTO marketing team

managers, what images popping suggested items and call to action are used with each item in

this catalogue within a database this data is saved into a data extension in the marketing cloud

and then called into the emails dynamically, each time a change is made to the content a new

updated file is dropped on NTOsftp, a proof email is being send to business stake holders for

final approval. Using automation studio how can NTO assure that the catalogue stays up to date

Acreate and AP drivento put the data directly into data extension when any data is changed.

Bcreate a schedule automation that runsevery 15 min to import the file multiple times a day.

Ccreate a file drop automation to import the files when placed on the specific directory on the
.... FTP.

Dcreate a schedule automation to import the file and send two email each time when
changes were detected.

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Salesforce MKT-101 Quiz:31 Topic:4 Questions:151-155