Salesforce MKT-101 Quiz 36 Topic 2 Questions 176-180

Question: 1

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.

Which method should be used to accomplish this task?

AEnter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.

BChoose data extension of contacts, and then choose to send 'Based on Recipient Test Data Extension.'

CCreate a Test data extension that contains the five content variations the two team members need to validate.

DEnter the email addresses to receive proofs, and then choose to send 'Based on Subscriber Preview 'myTestData.''

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Question: 2

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.

How can this be accomplished most efficiently?

AA series of A/B tests to determine the number of emails.

BAutomation Studio with three separate Welcome automations.

CJourney Builder using a Random Split with three branches.

DJourney Builder using a Decision Split with three branches.

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Question: 3

The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

ASelect the IT users from the Notification Settings panel on the Overview page in Automation Studio.

BSelect and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.

CNavigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.

DAdd a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

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Question: 4

A customer managed to automate nightly imports and also has the ability to manually import

files via the import wizard ,what needs to be reconfigured in the marketing cloud account,

Aenhance ftp

Bencrypted ftp

Cdata loader

Dfile transfer

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Question: 5

A marketer would like to improve open rates for weekly email campaign. On which area of email design should the

marketer focus?

AEnvelope content

BFooter

CEmail body

DLink Content

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Salesforce MKT-101 Quiz:36 Topic:2 Questions:176-180