Salesforce MKT-101 Quiz 41 Topic 3 Questions 201-205

Question: 1

A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. What email best practice should be used?

ALimit the email text to 250 words.

BSend to the entire subscriber base.

CPersonalize the email content.

DUse an infographic email template.

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Question: 2

A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.

How should a marketer accomplish this task without compromising the email content?

ACreate a list composed of the management team, prepend Test' to the Subject, and use the Send Flow to send the email to the list.

BFind each individual with Subscriber Preview and Test Send to each individual Recipient.

CCreate a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend 'Test' to the
Subject, select the data extension, and send the email.

DCreate a Test data extension composed of the management team and Test Send to the Test data extension.

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Question: 3

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.

What are three benefits of using Journey Builder?

Choose 3 answers

ACriteria setting to segment contacts based on behavior using SQL.

BExtracting data from an Audience data extension for analysis.

CUpdating or creating Salesforce CRM objects or records.

DA/B/N testing as part of the workflow to conduct timing and creative tests.

EGoal setting to have the system listen to see if users met the goal.

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Question: 4

Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.

Which three considerations did the consultant take into account when recommending a data extension-based model over lists?

Choose 3 answers

AThey have fewer than 15 data points.

BFlexible data storage is needed.

CThey have fewer than 250,000 subscribers.

DThey are storing product and store data.

EJourney Builder will be used.

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Question: 5

Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.

An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.

Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?

ASuppression List

BExclusion Script

CDomain Exclusion List

DExclusion List

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Salesforce MKT-101 Quiz:41 Topic:3 Questions:201-205