Salesforce MKT-101 Quiz 42 Topic 2 Questions 206-210

Question: 1

Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.

Which feature would provide this information?

AFiltered Publication List

BData Filter

CFiltered Data Extension

DMeasure

Show Answer

Question: 2

A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

APersonalization strings are case sensitive

BPersonalization strings are noted by two sets of double percent symbols

CPersonalization strings can appear in the subject line or body of the email

DWhen using subscriber data, the attribute or field should have a default value

EPersonalization strings are limited to profile attributes

Show Answer

Question: 3

A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers

AIn Personalization strings

BDynamic content

CAudience segmentation

DIn Einstein content

ESpecialized content

Show Answer

Question: 4

Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

AEngagement Split

BFilter Activity

CDecision Split

DRandom Split

Show Answer

Question: 5

Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.

What tool can the marketer use to control default headers and footers on email sends?

AAMPscript Lookups

BDynamic Content

CSender Profile

DDelivery Profile

Show Answer

Salesforce MKT-101 Quiz:42 Topic:2 Questions:206-210