Salesforce MKT-101 Quiz 47 Topic 4 Questions 231-235

Question: 1

Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.

Mow should their data extension be set up?

ACreate a data extension with email address as the Primary Key and reply date and response fields as nullable.

BCreate a data extension with email address, reply date, and response fields as nullable.

CCreate a data extension with email address, reply date, and response fields as non-nullable.

DCreate a data extension with email address as non-nullable; reply date and response fields as nullable.

Show Answer

Question: 2

A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:

* Commas

* Tabs

* Pipes

* Tilde

* Fixed widths

Which format will need to be pre-processed or parsed after import into Marketing Cloud?

AFixed widths

BPipe

CTab

DComma

Show Answer

Question: 3

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.

How should they manage unsubscribes by communication type?

ACreate suppression lists for each communication type, and associate the suppression list on the send definition.

BCreate separate data extensions for each communication type and customize the subscription page.

CCreate a Boolean field for each communication type in the data extension and update the Profile Center.

DCreate publication lists for each communication type, and associate the publication list on the send definition.

Show Answer

Question: 4

Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.

Which three strategies would improve their email deliverabihty?

Choose 3 answers

AExclude old or inactive email addresses.

BEnsure the spam complaint rate is between 1% and 3%.

CPurchase lists from companies that guarantee users have opted in.

DEncourage subscribers to add the company's sending domain to their contacts.

EAuthenticate email sending to distinguish it from spammers.

Show Answer

Question: 5

Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes

What Approval Workflow should be used for this requirement?

ACustom Workflow

BMulti-Team Workflow

CTwo-Step Workflow

DStandard Workflow

Show Answer

Salesforce MKT-101 Quiz:47 Topic:4 Questions:231-235