Salesforce CRT-550 Quiz 33 Topic 3 Questions 161-165

Question: 1

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.

Which two options would prevent the customer from duplicating records? (Choose 2 answers)

AGet existing records updated with new Keys sourced from Sales Cloud instance.

BIdentify what key the customer wants and have the MC Contact model control it.

CContinue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

DPurge the current records and carry on with new keys sourced from Sales Cloud.

Show Answer

Question: 2

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.

Which two options could be recommended? (Choose 2 answers)

ALeverage Content Builder to create email templates for each language and populate the templates via the UI.

BLeverage enhanced dynamic content blocks within Content Builder to create language-specific emails.

CLeverage personalization strings within the email template to pull in language-specific content.

DLeverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

Show Answer

Question: 3

A mobile contact is not receiving SMS messages sent via MobileConnect.

In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

AEnsure the contact is subscribed to the correct keyword.

BCheck the contact is subscribed to the correct short or long code.

CCheck the contact opt-in status in All Subscribers.

DEnsure the 'opt-in' box is checked in the Mobile Connect Demographics table.

Show Answer

Question: 4

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.

What method should be suggested in this scenario?

APlatform Events API

BData View Export with every send

CData Retrieves on the Send Object

DEvent Notification Service

Show Answer

Question: 5

Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.

What consideration should be made before implementing this solution?

AMoving to use the email address as the contact key would simplify the integration since it is common to both systems.

BMarketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

CThe number of contacts added to the instance will be approximately twice as large by using this integration pattern.

DThey will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

Show Answer

Salesforce CRT-550 Quiz:33 Topic:3 Questions:161-165