Salesforce CRT-550 Quiz 34 Topic 6 Questions 166-170

Question: 1

Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.

Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

ASetting behavior-based goals

BDesigning decision logic via an intuitive user interface

CBuilding simple segmented campaigns without SQL queries

Dcreating customer segments from multiple data extensions

EProcessing zipped and encrypted file containing subscriber data

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Question: 2

Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.

How should they ensure this is accomplished?

ASet email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.

BCreate Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.

CRMM accounts are unable to support this behaviors.

DCreate Sender Profile using the RMM auto-forward feature and configure the 'Use Specified Information' email information.

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Question: 3

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

What method should be suggested in this scenario?

APlatform Events API

BData View Export with every send

CData Retrieves on the Send Object

DEvent Notification Service

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Question: 4

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the 'Confirmation sent' checkbox on the appointment record should be updated in CRM.

All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.

What solution would a consultant recommend to address this use case?

AConfigure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

BConfigure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

CConfigure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)

DConfigure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

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Question: 5

A customer notices their open and click rates are very low.

Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

AUse different subject lines and send 'win back' emails with exclusive offers.

BSend inactive subscribers different messaging at a different frequency.

CIncrease volume of sending, trying new times and days of the week.

DRemove subscribers who have not opened emails in three months.

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Salesforce CRT-550 Quiz:34 Topic:6 Questions:166-170