Question: 1
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
Question: 2
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
Question: 3
How are Publication Lists used?
Question: 4
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
Question: 5
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
