Salesforce MKT-101 Quiz 22 Topic 4 Questions 106-110

Question: 1

Which segment can be manually refreshed under Actions? (Choose 2)

ARandom Group

BFiltered Data Extension

CStandard Data Extension populated by a Query

DFiltered Group

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Question: 2

Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.

In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)

ACreate dynamic rules based on customers' preferences in order to send specific content.

BUse AMPscript to dynamically pull in content associated with customers' preferences.D18912E1457D5D1DDCBD40AB3BF70D5D

CSend customers one email per preference choice to ensure customers receive what they want.

DCreate emails to include all preference options so that customers don't miss any content.

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Question: 3

The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to

subscribers. The first step is to segment subscribers, so NTO is not sending a ''batch and blast'' newsletter.

The second step is to personalize content based on the data that has been collected from subscribers.

What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

AUse a substitution string to populate a subscriber's name in the subject line.

BUse a substitution string to populate a photo of the subscriber in the header of the email.

CChange the color of the email background to match their subscribers' preferred color of choice.

DCreate content tailored to subscribers' interests and use dynamic rules to populate relevant content.

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Question: 4

Which data model should be used to create a Group?

AActive Audiences

BData Filters

CLists

DData Extensions

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Question: 5

Which feature can a marketer use to individualize content in an email? (Choose 3)

ASpecialized content

BAudience Segmentation

CPredictive content

DPersonalization string

EDynamic content

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Salesforce MKT-101 Quiz:22 Topic:4 Questions:106-110