Salesforce MKT-101 Quiz 19 Topic 3 Questions 91-95

Question: 1

What is a personalization string?

AA snippet of text that inserts subscriber attributes into an email

BAn automated way of scraping a website for content to populate inside of an email

CThe snippet of text at the top of the email that is visible before an email has been opened

DA content area that will display based on a subscriber attribute

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Question: 2

As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to

address this scenario?

AImport Activity

BFile Transfer Activity

CGroup Refresh

DQuery Activity

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Question: 3

NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will

contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and

Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty

Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a

unique relationship with the Loyalty Member Profile Data Extension?

AEmail Address

BLoyalty Member Status

CLoyalty Member ID

DFull Name

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Question: 4

A new data extension named 'Orders' contains order dat

a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:

OrderNumber: a unique alphanumeric order number

customerID: a numeric customer identification number

OrderDate: the system date and time for the order

Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

AThe OrderNumber field will be a Number data type field

BAll fields in the data extension are nullable

CCustomerID will be used as the Primary Key

DOrderNumber will be used as the Primary Key

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Question: 5

Which action will the Validate tool complete when initiated?

AEnsure subscribers have not unsubscribed or are undeliverable

BConfirm that each content area specified in the dynamic content rules exists

CIdentify phrases like 'click here' or 'Free!' that could be marked as spam

DEnsure subscribers status at the time of send is Subscribed or Bounced

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Salesforce MKT-101 Quiz:19 Topic:3 Questions:91-95