Salesforce MKT-101 Quiz 56 Topic 2 Questions 276-280

Question: 1

When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)

AEmail Open Tracking

BStored Content Boxes

CLink tooltips

DPhysical Mailing address

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Question: 2

A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads

etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand

ensure subscribers are getting the best experience possible.

Choose two answers

Astyle or text for when images do not display automatically

Badd background colors that match branding

Clet them be completely image based

Duse custom corporate font to match NTObrand

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Question: 3

Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last

year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific

interest in footwear.

Which additional tactic should improve on NTO's targeted segmentation?

AFull-width lifestyle imagery featuring attractive people

BImages of products that the customer has previously purchased

CPersonalized imagery influenced by subscriber preferences

DContent focused on winter sports items for holiday shopping

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Question: 4

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

AAny Mailing Address

BPhysical Mailing Address

CA way to Unsubscribe

DA link to the sender's website

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Question: 5

A marketer plans to send a Commercial email.

Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

AInclude a phone number to call.

BInclude the mailing address of the sender.

CEnsure an opt-out link is present.

DState why the subscriber is receiving the email

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Salesforce MKT-101 Quiz:56 Topic:2 Questions:276-280