Salesforce MKT-101 Quiz 55 Topic 2 Questions 271-275

Question: 1

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

AA call to action can be text or an image based button

BA call to action should be direct and action-oriented

CA call to action below the fold performs best

DText buttons receive more clicks than graphics

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Question: 2

Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and

improve deliverability.

What action should NTO take to increase open rates?

ASend earlier in the day to give subscribers more time to check email.

BAdd a clear, brief, and urgent call-to-action.

CUse images, not text, to improve email look and branding.

DInclude relevant preheader text in every email.

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Question: 3

A marketer would like to improve open rates for weekly email campaigns.

On which area of email design should the marketer focus?

AFooter

BEmail Body

CEnvelope Content

DLink Content

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Question: 4

A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

ASpam Check

BValidate

CContent Detective

DSubscriber Preview

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Question: 5

NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

ALocal folder structure

BSearch field

CContent Type filter

DEmail Type

ETags filter

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Salesforce MKT-101 Quiz:55 Topic:2 Questions:271-275