Salesforce MCC-201 Quiz 9 Topic 5 Questions 41-45

Question: 1

Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.

What action should be taken when using Contact Builder? Choose 2 answers

AConduct manual imports of customer information from Sales Cloud.

BCreate a data extension to incorporate the imported data from a Salesforce Dashboard.

CCombine each individual's channel contact information under one record.

DUse Marketing Cloud Connect to include data from Sales Cloud.

Show Answer

Question: 2

What is a capability of the Import within Contact Builder? Choose 2 answers

AThe data source can be a local file, data filter, or file on any FTP.

BThe target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

CLike the Import Wizard, the Contact Builder import definition can be executed without saving.

DIn order to use Map by Header Row, the fields in the DE and file must match exactly.

Show Answer

Question: 3

Which statement is correct regarding tracking aliases? Choose 2 answers

ATracking aliases are found in Tracking and some standard reports.

BTracking aliases are associated with a URL in HTML as: tag='alias text'.

CTracking aliases can differentiate click activity in an email to the same URL.

DTracking aliases are primarily relevant when used with email conversion tracking.

Show Answer

Question: 4

A customer has several values that need to be used in the body of an email send:

* The data would be stored in a reference data extension, related on SubscriberKey.

* There may be one or more records for each subscriber.

* The audience is generally over 1 million subscribers.

* The content is time sensitive and should be sent as quickly as possible.

* The customer is not using 'catch and release' sending.

* The reference data extension contains 25 columns.

Which method should be used?

AAMPscript a single Lookup Function

BServer Side Javascript a single LookupOrderedRows Function

CAMPscript a single LookupOrderedRows Function

DDynamic content via the Dynamic Content Wizard

Show Answer

Question: 5

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.

Which option should be in this scenario?

APersonalization strings

BAMPscript

CSQL Query

DGuide Template Language

Show Answer

Salesforce MCC-201 Quiz:9 Topic:5 Questions:41-45