Salesforce MCC-201 Quiz 33 Topic 1 Questions 161-165

Question: 1

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.

Which two options would prevent the customer from duplicating records? (Choose 2 answers)

AGet existing records updated with new Keys sourced from Sales Cloud instance.

BIdentify what key the customer wants and have the MC Contact model control it.

CContinue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

DPurge the current records and carry on with new keys sourced from Sales Cloud.

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Question: 2

A customer notices their open and click rates are very low.

Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

AUse different subject lines and send 'win back' emails with exclusive offers.

BSend inactive subscribers different messaging at a different frequency.

CIncrease volume of sending, trying new times and days of the week.

DRemove subscribers who have not opened emails in three months.

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Question: 3

A mobile contact is not receiving SMS messages sent via MobileConnect.

In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

AEnsure the contact is subscribed to the correct keyword.

BCheck the contact is subscribed to the correct short or long code.

CCheck the contact opt-in status in All Subscribers.

DEnsure the 'opt-in' box is checked in the Mobile Connect Demographics table.

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Question: 4

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.

What method should be suggested in this scenario?

APlatform Events API

BData View Export with every send

CData Retrieves on the Send Object

DEvent Notification Service

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Question: 5

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.

Which two options could be recommended? (Choose 2 answers)

ALeverage Content Builder to create email templates for each language and populate the templates via the UI.

BLeverage enhanced dynamic content blocks within Content Builder to create language-specific emails.

CLeverage personalization strings within the email template to pull in language-specific content.

DLeverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

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Salesforce MCC-201 Quiz:33 Topic:1 Questions:161-165