Salesforce Marketing-Cloud-Email-Specialist Quiz 52 Topic 9 Questions 256-260

Question: 1

Northern Trail Outfitters wants to display the current date in order emails.

What could they use to display the date in real-time?

AReference Content

BAMPscript

CEnhanced Dynamic Content

DLive Content

Show Answer

Question: 2

Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.

Mow should their data extension be set up?

ACreate a data extension with email address as the Primary Key and reply date and response fields as nullable.

BCreate a data extension with email address, reply date, and response fields as nullable.

CCreate a data extension with email address, reply date, and response fields as non-nullable.

DCreate a data extension with email address as non-nullable; reply date and response fields as nullable.

Show Answer

Question: 3

The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.

Which method should the team use to accomplish this goal?

ACreate a list of inactive subscribers and suppress them from campaigns.

BRemove inactive subscribers from the target population.

CCreate a re-engagement campaign for all subscribers asking to opt-in again.

DCreate a re-engagement campaign for inactive subscribers asking to opt-in again.

Show Answer

Question: 4

Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval.

What feature should they employ?

AStandard Workflow Approval

BTwo-Step Workflow Approval

CContent Detective

DPreview Tab

Show Answer

Question: 5

A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.

How should the data be updated?

AA scheduled automation to import a file containing all of their subscribers.

BA scheduled automation to import a nightly file of updated or changed records.

CA scheduled automation to occur every 15 minutes to ensure the data is current.

DA file drop automation to execute an import every time a record is updated or added.

Show Answer

Salesforce Marketing-Cloud-Email-Specialist Quiz:52 Topic:9 Questions:256-260