Salesforce Marketing-Cloud-Email-Specialist Quiz 59 Topic 5 Questions 291-295

Question: 1

Northern trail outfitters would like to send shipping email notifications to members, shipping

fulfillment data is included in a file which is moved at frequent intervals to folder on NTO's

Enhanced FTP Account.

Which Solution can be used to achieve this?

AImport Activity

BTriggered Email in Email Studio

CFile Drop Event in journey Builder

DFile Drop automation in Automation Studio

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Question: 2

What is a best practice regarding the on boarding of new subscribers? Choose 2 answers

AThe number of emails in a welcome series depends on the brand and the information
new subscribers need to Know

BThe first welcome email should be sent within four to seven days of signing up.

CThe email content should be based on acquisition source and customer history.

DThe first welcome email does not need to include an unsubscribe link.

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Question: 3

Which feature can segment on behavioural data?

AData Extension

BData Filter

CImport Activity

DTracking

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Question: 4

A marketer is designing an email and wants to add extra messaging before the body of

the email that will be displayed when an email client previews the message. What would the

marketer use?

ALanding Page

BSubject Line

CPreheader

DPromotional Text

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Question: 5

Why should a Marketer ensure that field lengths are accurate when creating a data extension? Choose 2 answers

ATo ensure data integrity.

BTo determine the correct data type.

CTo save the data extension.

DTo optimize import process speed.

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Salesforce Marketing-Cloud-Email-Specialist Quiz:59 Topic:5 Questions:291-295