Salesforce Marketing-Cloud-Consultant Quiz 31 Topic 18 Questions 151-155

Question: 1

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.

What would they use to format the JSON within the email?

ATransformJSONQ AMPscript Function

BParseJSON content block within Content Builder

CSSJS platform function ParseJSON

DBuildRowSetFromJSON() AMPscript Function

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Question: 2

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.

Which two options could be recommended? (Choose 2 answers)

ALeverage Content Builder to create email templates for each language and populate the templates via the UI.

BLeverage enhanced dynamic content blocks within Content Builder to create language-specific emails.

CLeverage personalization strings within the email template to pull in language-specific content.

DLeverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

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Question: 3

A mobile contact is not receiving SMS messages sent via MobileConnect.

In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

AEnsure the contact is subscribed to the correct keyword.

BCheck the contact is subscribed to the correct short or long code.

CCheck the contact opt-in status in All Subscribers.

DEnsure the 'opt-in' box is checked in the Mobile Connect Demographics table.

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Question: 4

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.

What method should be suggested in this scenario?

APlatform Events API

BData View Export with every send

CData Retrieves on the Send Object

DEvent Notification Service

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Question: 5

A customer notices their open and click rates are very low.

Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

AUse different subject lines and send 'win back' emails with exclusive offers.

BSend inactive subscribers different messaging at a different frequency.

CIncrease volume of sending, trying new times and days of the week.

DRemove subscribers who have not opened emails in three months.

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Salesforce Marketing-Cloud-Consultant Quiz:31 Topic:18 Questions:151-155