Salesforce FSL-201 Quiz 2 Topic 9 Questions 6-10

Question: 1

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer Indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

What approach would a consultant recommend?

AUse Automation Studio to capture positive or negative responses, and a Case Activity to create a new case In Service Cloud.

BUse an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case In Service Cloud.

CUse an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

DUse an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

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Question: 2

A customer Is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.

What should a consultant recommend to meet these criteria?

AA Select 'Subscribers will be unsubscribed from this business unit only' in Settings

BCreate a Business Unit Filter in 'All Subscribers' List to record unsubscribes

CSelect 'Use separate 'Subscription Center' for this business unit' in Settings

DCreate attributes for each child business unit in 'Profile Management' to record unsubscribes

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Question: 3

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.

What additional configuration changes could be made to avoid any disruption of functionality?

ARename and delete sandbox synchronized data extensions before connecting.

BA Update query activities that reference the new synchronized data extensions.

CManually remove existing user mappings, attribute mappings, and tracking subscriptions.

DConfigure Multi-Org settings to account for two production instances in Setup.

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Question: 4

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to reques event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.

Which solution should they use7

AExisting Email Event Notification Subscription

BCloudPages opt in to Event Journey

CKeyword opt in and SMS Messaging

DSmart Capture and Triggered email messaging

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Question: 5

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome Journey.

Which data setup should thty use for decision splits?

AJourney Data queried from main data extension

BContact Data using Synchronized Data Sources

CJourney Data using CRM Report Import Activity to Salesforce Data Extension

DContact Data Mapped through Salesforce Marketing Cloud Profile Attributes

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Salesforce FSL-201 Quiz:2 Topic:9 Questions:6-10