Salesforce FSL-201 Quiz 11 Topic 10 Questions 51-55

Question: 1

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will Include a list of products they added to their shopping cart.

* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL

Which feature should be used to display the list of products for each subscriber in this email?

ADynamic Content Block

BEnhanced Dynamic Content Block

CLookupRows AMPscript function

DLookup AMPscript function

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Question: 2

Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?

ACreate a random data extension within Contact Builder.

BUse Automation Studio with a random split activity.

CCreate a random data extension within Email Studio.

DUse Journey Builder with a random split activity.

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Question: 3

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts Include using 10+ fields to segment.

Which process should the consultant utilize to minimize issues and maximize efficiency in the sending process7

ACreate a report originating in Salesforce, then target and send to that report using the Marketing Cloud Email Studio Send Flow.

BQuery Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then
send via Email Studio Send Flow.

CImport a report originating In Salesforce through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send.

DAssign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event.

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Question: 4

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended7

ACreate and execute a SQL Query against the _Click data view.

BCreate and execute a Tracking Extract.

CCreate and execute a Subscriber Engagement report.

DCreate and execute a Data Filter on the Click data view.

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Question: 5

Northern Trail Outfitters has determined they will Initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized?

Choose 2 answers

ARegularly merge duplicate contacts to keep tracking data accurately.

BWhen using an external database of record, utilize that system's identifier as the contact key.

CConfigure Contact Builder to automatically generate a unique subscriber key.

DDefine the subscriber key as a unique value that does not relate to a specific channel.

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Salesforce FSL-201 Quiz:11 Topic:10 Questions:51-55