Salesforce Field-Service-Consultant Quiz 3 Topic 7 Questions 11-15

Question: 1

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.

What should a consultant recommend?

AUse a Send Email activity in Automation Studio to run hourly and deploy emails.

BUse the WSProxy via SSJS to deploy the email after capturing form data.

CUse a Triggered Send Data Extension to capture form data and deploy the email.

DUse a SQL Query activity in Automation Studio to run hourly and deploy emails.

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Question: 2

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send roughly 300,000 emails a month.

What should they be aware of with respect to sender reputation?

AThey should have one dedicated IP address for every 100,000 messages sent per month.

BThey should request a shared IP since their volume Is under 500,000 messages per month.

CThey should send at least 100,000 messages per month to maintain their sender reputation.

DThey should have one SAP for transactional sends and another for commercial sends.

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Question: 3

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.

What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

AJourney Data

BEntry Data

CContact Data

DSalesforce Data

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Question: 4

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

AThe previous send used Email Address as a Subscriber Key.

BThe previous send's user needed to have edit permissions in Salesforce.

CEmail Opt Out is only updated if the send originates in Salesforce.

DThe Email Opt Out field needs to be added to the Contact Page Layout.

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Question: 5

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.

What are two potential reasons for this unexpected response?

Choose 2 answers

AResponses are not sent within 24 hours of the outbound message.

BResponse contained 'stop' in the message content.

CResponses are not sent within the Conversation Window.

DNext keyword was not specified on the outbound message.

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Salesforce Field-Service-Consultant Quiz:3 Topic:7 Questions:11-15