Salesforce CRT-550 Quiz 1 Topic 4 Questions 1-5

Question: 1

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilised to make this happen?

APublication Lists

BSubscriber Keys

CProfile Center

DSend Logging

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Question: 2

A retail company does business in both the United States and Canad

a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a 'Version' data field indicating the type of email the customer is to receive.

What question should be asked to determine a data/segmentation strategy?

Choose 2 answers

AWill customers be able to sign up for the loyalty program at the store?

BIs the purpose of these emails for acquisition or retention or transactional?

CWill multiple languages be used, with a 'From Name' lookup table needed?

DWill version values/meanings change, precluding reusable AMPscript?

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Question: 3

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

AUse a web-safe font for text that closely matches the brand's custom font.

BBuild an email as one image, with all text saved in the brand font.

CEdit an email's HTML to list the custom brand font in the style tag's font-family property.

DBuild an email using multiple images, with all text saved in the brand font.

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Question: 4

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:

* Customers who searched for an item on their website.

* Customers who abandoned a cart on their website.

* Customers who made a purchase on their website.

What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

AShould customers exit the journey when the goal is met?

BHow are subscribers identified in your web analytics?

CHow many messages should be included in each journey?

DHow long after the behavior occurs will a subscriber need to enter a journey?

EShould a single customer exist in multiple journeys at the same time?

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Question: 5

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

AHow often will the layout of the content in a content area change?

BWhat is the maximum file size of the images being used?

CWhat From Name will be used for these emails?

DWill image URLs be available publicly?

EHow often will email content be image-only with text overlaying images?

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Salesforce CRT-550 Quiz:1 Topic:4 Questions:1-5